Corpus ID: 147548848

The Impact of Non-Market forces on Competitive Positioning Understanding Global Industry Attractiveness through the Eyes of M. E. Porter

@article{Prasad2011TheIO,
  title={The Impact of Non-Market forces on Competitive Positioning Understanding Global Industry Attractiveness through the Eyes of M. E. Porter},
  author={A. Prasad},
  journal={Journal of Management and Research},
  year={2011},
  volume={11},
  pages={131-137}
}
  • A. Prasad
  • Published 2011
  • Sociology
  • Journal of Management and Research
In 1980 Michael E Porter gave us the 5 forces model for analyzing industry attractiveness. These forces have their own individual determinants, but being behaviorally determined, they are obviously subject to the history and culture of the social fabric in which they operate. The paper looks at each of the forces and isolates non market influences like history, religion and culture that have influenced the competitive positioning of firms in specific markets. The instances discussed are… Expand
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