• Corpus ID: 15196467

The Impact of Internet Banking Service on Customer Satisfaction in Thailand: A Case Study in Bangkok

@inproceedings{Nochai2013TheIO,
  title={The Impact of Internet Banking Service on Customer Satisfaction in Thailand: A Case Study in Bangkok},
  author={Rangsan Nochai and Titida Nochai},
  year={2013}
}
The purpose of this study was to find the internet banking service dimensions that will have the impact on customer satisfaction among top three banks in the Bangkok area: Bangkok Bank, Kasikorn Bank and Siam Commercial Bank. Questionnaires were used to collect data from 450 respondents by using quota sampling. Multinomial logistic regression analysis was employed to obtain the important internet banking service dimensions that have the impact on customer satisfaction. Results showed that… 

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