The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions

@article{Hinz2008TheIO,
  title={The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions},
  author={Oliver Hinz and Martin Spann},
  journal={Information Systems Research},
  year={2008},
  volume={19},
  pages={351-368}
}
T interactive nature of the Internet promotes collaborative business models (e.g., auctions) and facilitates information-sharing via social networks. In Internet auctions, an important design option for sellers is the setting of a secret reserve price that has to be met by a buyer’s bid for a successful purchase. Bidders have strong incentives to learn more about the secret reserve price in these auctions, thereby relying on their own network of friends or digital networks of users with similar… CONTINUE READING

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