The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts

@inproceedings{Amblee2007TheIO,
  title={The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts},
  author={Naveen Amblee and Tung X. Bui},
  booktitle={ECIS},
  year={2007}
}
This research seeks to assess the impact of electronic Word-of-Mouth (eWOM) on sales performance of digital goods. Digital microproducts – such as Amazon.com’s 49-cent short books, or Apple’s 99cent songs – are digital goods that can be sold anywhere, at any time, at a low acquisition cost and no delivery costs via Web-based electronic commerce. Set at a fixed and low price, it is expected that price elasticity no longer plays a dominant role in the purchasing decision. This research… CONTINUE READING