Corpus ID: 54995638

The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value

  title={The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value},
  author={Ali Alharbi and Ibrahim Hassan Alhider},
  journal={Journal of Marketing and Consumer Research},
The paper discusses the various components that impacts customer satisfaction, loyalty, e-marketing and perceived value has the moderating effect. Online platforms continues been important because of the reach and the diversity of the customers meaning e-marketing should target the unique market. It includes developing products and services in addition to procedures and processes that reflect the wants of the customers. For example, the studies have shown the design of the website, customer… Expand
Effect of Electronic Marketing on Customer Satisfaction: Evidence from Selected Airlines Services in Nigeria
This study examined the effect of electronic marketing on customer satisfaction of selected airline services in Nigeria. The research design for the study is the survey design because the studyExpand
Creating customer e-loyalty in B2C insurance business
Author: Jonne Savo Title: Creating customer e-loyalty in B2C insurance business Faculty: School of Business and Management Master’s Programme: Master’s International Marketing Management Year: 2017Expand
Drivers of buyer retention in e-commerce: The role of transaction characteristics and trust
Article history: Received: May 30, 2020 Received in revised format: May 3


The effects of relationship quality and switching barriers on customer loyalty
From a managerial perspective, this research suggests that practitioner should not only keep improving service quality, but also provide playfulness to ensure customer satisfaction. Expand
Can perceived risks affect the relationship of switching costs and customer loyalty in e-commerce?
The findings show that switching costs positively influence customer loyalty, and suggest that perceived risks can be a moderating factor affecting customer loyalty. Expand
The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings
Purpose – The paper aims to empirically investigate the relationship between perceived service quality, satisfaction, trust, and loyalty in e‐commerce settings in two cultures – Malaysian and QatariExpand
The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry
Retaining and cultivating customer loyalty has become increasingly important for coffee outlet marketers and operators due to the highly competitive environment. This study aims to develop and test aExpand
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty - an emerging market framework
Online loyalty or electronic loyalty is argued to be a key imperative for survival of the online retailers. The existing approach for studying it is largely fragmented, examining only certain stagesExpand
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India
The purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform. Marketers have startedExpand
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Purpose The purpose of this paper is to develop and test a consumer-based virtual brand personality (CBVBP) concept by examining its sub-dimensions in the context of online banking, thusExpand
Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction
The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factorsExpand
E-Service Quality, E-Satisfaction and E-Loyalty of Online Shoppers in Business to Consumer Market; Evidence form Malaysia
The growing usage of internet and online shopping in Malaysia presents a huge prospect in e-commerce market, specifically for B2C segment. As a result, electronic service quality (e-SQ), electronicExpand
The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea
Abstract According to the OECD's 2008 statistics ( Seoul Finance Internet News, 2009 ), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the totalExpand