Corpus ID: 54995638

The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value

@article{Alharbi2018TheIO,
  title={The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value},
  author={Ali Alharbi and Ibrahim Hassan Alhider},
  journal={Journal of Marketing and Consumer Research},
  year={2018},
  volume={46},
  pages={70-77}
}
The paper discusses the various components that impacts customer satisfaction, loyalty, e-marketing and perceived value has the moderating effect. Online platforms continues been important because of the reach and the diversity of the customers meaning e-marketing should target the unique market. It includes developing products and services in addition to procedures and processes that reflect the wants of the customers. For example, the studies have shown the design of the website, customer… Expand
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Article history: Received: May 30, 2020 Received in revised format: May 3

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