The Impact of Crunchy Wednesdays on Happy Meal Fruit Orders: Analysis of Sales Data in France, 2009-2013.

Abstract

OBJECTIVE Beginning in September, 2010, all McDonald's restaurants in France offered free fruit with every Happy Meal sold on the first Wednesday of the month. Sales data were used to determine the impact of free fruit promotion on the proportion of regular Happy Meal fruit desserts sold. METHODS Trend analyses examined the proportion of fruit desserts… (More)
DOI: 10.1016/j.jneb.2016.10.005

Topics

Cite this paper

@article{Drewnowski2017TheIO, title={The Impact of Crunchy Wednesdays on Happy Meal Fruit Orders: Analysis of Sales Data in France, 2009-2013.}, author={Adam Drewnowski and Serge Michels and Diane Leroy}, journal={Journal of nutrition education and behavior}, year={2017}, volume={49 3}, pages={236-240.e1} }