The Impact of Competing Ads on Click Performance in Sponsored Search

@article{Agarwal2016TheIO,
  title={The Impact of Competing Ads on Click Performance in Sponsored Search},
  author={Ashish Agarwal and Tridas Mukhopadhyay},
  journal={Information Systems Research},
  year={2016},
  volume={27},
  pages={538-557}
}