• Corpus ID: 131576596

The Impact of Cartoon Characters and Front-of-Package (FOP) Nutrition Information on Parental Perceptions of Children's Food Products

  title={The Impact of Cartoon Characters and Front-of-Package (FOP) Nutrition Information on Parental Perceptions of Children's Food Products},
  author={W. S. Yang},
The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment
Among this sample of Mexican adults, a cereal with a cartoon character on the packaging was more often perceived as “not good to buy for children” compared to a cereal without it, potentially due to children influences of parental decisions during food purchasing.
A voluntary nutrition labeling program in restaurants: Consumer awareness, use of nutrition information, and food selection
TheHC program was associated with greater levels of noticing and influence of nutrition information, and more favourable nutrient intake; however, awareness of the HC program was very low and differences most likely reflect the type of restaurants that “self-selected” into the program.


Consumer perceptions of product packaging
The need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers is discussed.
Food packaging: the medium is the message
  • C. Hawkes
  • Medicine, Business
    Public Health Nutrition
  • 2010
In considering the marketing of food products to children, the role of packaging warrants closer attention because many food choices are made at the point of sale, so the package becomes a critical factor in the consumer decision-making process.
Assessing ‘fun foods’: nutritional content and analysis of supermarket foods targeted at children
  • C. Elliott
  • Medicine
    Obesity reviews : an official journal of the International Association for the Study of Obesity
  • 2008
A nutritional profile of foods targeted specifically at children in the Canadian supermarket is provided, finding that approximately 89% of the products analysed could be classified as of poor nutritional quality owing to high levels of sugar, fat and/or sodium.
Nutrition, Health and Wellness: The Nestlé Way
Taste Rules!: Food Marketing, Food Law, and Childhood Obesity in Canada
Food marketing comprises a core part of the current food environment and is routinely identified as a main contributor to childhood obesity. Excess body weight affects over 26% of children in
Consumers' Use of Nutritional Labels: A Review of Research Studies and Issues
EXECUTIVE SUMMARY Introduction Diet-related health problems have increased dramatically over the last few years. Consequently, nutritional labeling has emerged as an important aspect of consumers'
The Consequences of Childhood Overweight and Obesity
The possibility has been raised that the increasing prevalence and severity of childhood obesity may reverse the modern era's steady increase in life expectancy, with today's youth on average living less healthy and ultimately shorter lives than their parents—the first such reversal in lifespan in modern history.
Food Advertising and Marketing Directed at Children and Adolescents in the US
  • M. Story, S. French
  • Medicine
    The international journal of behavioral nutrition and physical activity
  • 2004
The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies.
Review of research on the effects of food promotion to children
  • University of Strathclyde
  • 2003
Media and youth consumerism.
  • P. Valkenburg
  • Sociology, Medicine
    The Journal of adolescent health : official publication of the Society for Adolescent Medicine
  • 2000
Research into types of effect is summarized and the literature on several other predictors of children's consumer behavior, including age gender, socioeconomic level, and parent-child communication is discussed.