The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

  • Riad Samir, Drak Al Sebai, Lara Miladinovic
  • Published 2018
Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. Through Augmented Reality, potential customers… CONTINUE READING