The Impact Of Social Media On Business Performance

  title={The Impact Of Social Media On Business Performance},
  author={Martin Smits and Serban Mogos},
Social media are gaining popularity and are increasingly used in regular operations of many companies, including start-ups, small, medium-sized, and large organizations. The purpose of this research is to explore the impact of social media and to analyze to what extent social media have impact on organizational capabilities and business performance. We develop a research model and two simple propositions based on the resource based view of the firm. We analyze the impact of six social media… CONTINUE READING

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