The Impact Of Social Media On Business Performance

@inproceedings{Smits2013TheIO,
  title={The Impact Of Social Media On Business Performance},
  author={Martin Smits and Serban Mogos},
  booktitle={ECIS},
  year={2013}
}
Social media are gaining popularity and are increasingly used in regular operations of many companies, including start-ups, small, medium-sized, and large organizations. The purpose of this research is to explore the impact of social media and to analyze to what extent social media have impact on organizational capabilities and business performance. We develop a research model and two simple propositions based on the resource based view of the firm. We analyze the impact of six social media… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 26 references

" New Wave " Global Firms : Web 2 . 0 and SME Internationalisation

  • J Bell, S Loane
  • J of Marketing Management
  • 2010
Highly Influential
7 Excerpts

Enterprise 2.0: let the revolution begin

  • S. Dutta
  • Long Range Planning,
  • 2012
Highly Influential
2 Excerpts

How Web 2 . 0 pays off : the growth dividend enjoyed by networked enterprises

  • J Bughin
  • 2011
Highly Influential
3 Excerpts

Using Web 2.0 to create management 2.0

  • J Birkinshaw, S Crainer
  • Marketing Management,
  • 2010
Highly Influential
1 Excerpt

Web 2 . 0 and virtual world technologies

  • A Rea
  • J of IS Education
  • 2009
Highly Influential
2 Excerpts

Business Networking, shaping collaboration between enterprises

  • H Oesterle, E Fleisch, R Alt
  • Practice Journal of Information Science and…
  • 2001
Highly Influential
1 Excerpt

Governing Web 2.0

  • S McKinsey Quarterly. De Herthog, S Viaene, G Dedene
  • 2011

Social , open , and participative ? Exploring personal experiences and organisational effects of Enterprise 2 . 0 use

  • E DenyerDParry, P Flowers
  • Long Range Planning
  • 2011

Similar Papers

Loading similar papers…