• Corpus ID: 17057617

The Impact Of Natural Language Processing-Based Textual Analysis Of Social Media Interactions On Decision Making

@inproceedings{Larson2013TheIO,
  title={The Impact Of Natural Language Processing-Based Textual Analysis Of Social Media Interactions On Decision Making},
  author={Keri Larson and Richard Thomas Watson},
  booktitle={ECIS},
  year={2013}
}
Organizations typically use sentiment analysis-based systems, or even resort to simple manual analysis, to try to derive useful meaning from the public digital “chatter” of their customers. Motivated by the need for a more accurate way to qualitatively mine valuable productand brandoriented consumer-generated text, this paper experimentally tests the ability of an NLP-based analytics approach to extracting knowledge from highly unstructured text. Results indicate that for detecting problems… 
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