The Impact Mechanism of Consumer-generated Comments of Shopping Sites on Consumer Trust

Abstract

-The author aims at studying the influence of consumer-generated comments of the shopping sites on consumer trust. The research divides consumer-generated comments into four types: service comments, product and price comments, self-display comments and after-action comments. With the survey result of 166 college students, the author finds that online… (More)
DOI: 10.4304/jcp.6.1.43-50

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Cite this paper

@article{Chen2011TheIM, title={The Impact Mechanism of Consumer-generated Comments of Shopping Sites on Consumer Trust}, author={Hui Chen}, journal={JCP}, year={2011}, volume={6}, pages={43-50} }