The Imagined Audience on Social Network Sites

  title={The Imagined Audience on Social Network Sites},
  author={Eden Litt and Eszter Hargittai},
  journal={Social Media + Society},
When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a sub-audience in mind (e.g., “friends who like reality television”)? Do they share more broadly and abstractly (e.g., “the public”)? Do such imaginings fluctuate each time a person posts? Using a mixed-methods approach involving a 2-month-long diary study of 119 diverse American adults and their 1,200 social… 

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