The Image of the Creative City: Some Reflections on Urban Branding in Turin

@inproceedings{Vanolo2008TheIO,
  title={The Image of the Creative City: Some Reflections on Urban Branding in Turin},
  author={Alberto Vanolo},
  year={2008}
}

Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in

Culture and authenticity in urban regeneration processes: Place branding in central Barcelona

In the post-Fordist economy, culture has become an important resource for cities to compete at the regional and international levels. Thus, local elites have used culture as an instrument of urban

Culture and authenticity in urban regeneration processes: Place branding in central Barcelona

In the post-Fordist economy, culture has become an important resource for cities to compete at the regional and international levels. Thus, local elites have used culture as an instrument of urban

Proud to Be Pride: A Discourse Analysis of the Presentation of Diversity on City Websites

City-branding strategies today often stress ideas and stereotypes of culture and creativity. As urban managers increasingly focus on establishing cities as brands to position them at home and abroad

From creative industries to the creative place brand: some reflections on city branding in Poland

Contemporary cities function in a competitive environment. In order to succeed, they build their comparative advantages using various instruments. One of them is city branding. Effective branding

City Branding as a Tool for Urban Regeneration: Towards a Theoretical Framework

This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city. Further on, the paper

City Branding as a Tool for Urban Regeneration: Towards a Theoretical Framework

This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city. Further on, the paper

Neighbourhood branding and the right to the city

In this article we seek to encourage geographers to consider the discursive dimensions of urbanization as a locus for activist inquiry into the right to the city. Drawing from literatures on urban

Branding Istanbul: Representations of religion in promoting tourism

There has been an increasing trend in recent years for cities to build their own brands in order to attract investments, international companies and tourists. It is believed that such branding is
...

References

SHOWING 1-10 OF 65 REFERENCES

City branding: An effective assertion of identity or a transitory marketing trick?

Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the

The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001

Cities are increasingly using cultural events to improve their image, stimulate urban development and attract visitors and investment. As part of its event-led regeneration strategy, Rotterdam staged

Image of Stockholm as an it City: Emerging Urban Entrepreneurship

The city of Stockholm uses its innovative energy to generate images of itself as an information technology (IT) center.In the 1960s, city management focused on urban planning and administration. By

Hard‐branding the cultural city – from Prado to Prada

The industrial 'Event City', host to World Fair, sporting, cultural and ceremonial mega-event, has been transformed in its late-capitalist form into the 'City as Event'- from the all year round

Creative Cities: Conceptual Issues and Policy Questions

ABSTRACT: This article represents a broad and occasionally polemical meditation on the nature and significance of creative cities. I seek to situate the concept of creative cities within the context

Cultural Industries and the Production of Culture

Part 1: Introduction 1. A Prelude to Cultural Industries and the Production of Culture Part 2: Setting the Scene 2. Mapping the Cultural Industries: Regionalization The Example of South East England

Internationalization in the Helsinki Metropolitan Area: Images, Discourses and Metaphors

Abstract This paper investigates promotional images in the Metropolitan Area of Helsinki, focusing on the projection, outside national boundaries, of specific “ideas” concerning the cities of

The Cultural Economy of Cities

An increasingly important fraction of contemporary economic activity is devoted to the production of cultural outputs, i.e. goods and services with high levels of aesthetic or semiotic content. This

Cities and the Creative Class

Cities and regions have long captured the imagination of sociologists, economists, and urbanists. From Alfred Marshall to Robert Park and Jane Jacobs, cities have been seen as cauldrons of diversity

Struggling with the Creative Class

This article develops a critique of the recently popularized concepts of the ‘creative class’ and ‘creative cities’. The geographic reach and policy salience of these discourses is explained not in
...