• DOI:10.1016/j.appet.2017.05.020
Corpus ID: 13796944

The Hunger Games: Using hunger to promote healthy choices in self-control conflicts

@article{Cheung2017TheHG,
  title={The Hunger Games: Using hunger to promote healthy choices in self-control conflicts},
  author={T. Cheung and F. Kroese and B. Fennis and D. Ridder},
  journal={Appetite},
  year={2017},
  volume={116},
  pages={401-409}
}

T. Cheung, F. Kroese, +1 author D. Ridder

Published 2017

Psychology, Medicine

Appetite

The majority of existing research and conventional wisdom would advise against shopping on an empty stomach as hunger is assumed to encourage impulsive choices that typically lead to self-control failure (i.e., favouring short-term gratifications at the expense of long-term goals). Nonetheless, through two studies the current research aims to demonstrate that hungry consumers would not always be disadvantaged when encountering a self-control conflict involving a trade-off choice between a… CONTINUE READING

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