The Hunger Games: Using hunger to promote healthy choices in self-control conflicts

@article{Cheung2017TheHG,
  title={The Hunger Games: Using hunger to promote healthy choices in self-control conflicts},
  author={T. Cheung and F. Kroese and B. Fennis and D. Ridder},
  journal={Appetite},
  year={2017},
  volume={116},
  pages={401-409}
}
  • T. Cheung, F. Kroese, +1 author D. Ridder
  • Published 2017
  • Psychology, Medicine
  • Appetite
  • The majority of existing research and conventional wisdom would advise against shopping on an empty stomach as hunger is assumed to encourage impulsive choices that typically lead to self-control failure (i.e., favouring short-term gratifications at the expense of long-term goals). Nonetheless, through two studies the current research aims to demonstrate that hungry consumers would not always be disadvantaged when encountering a self-control conflict involving a trade-off choice between a… CONTINUE READING
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