The Hunger Games: Using hunger to promote healthy choices in self-control conflicts
@article{Cheung2017TheHG, title={The Hunger Games: Using hunger to promote healthy choices in self-control conflicts}, author={T. Cheung and F. Kroese and B. Fennis and D. Ridder}, journal={Appetite}, year={2017}, volume={116}, pages={401-409} }
The majority of existing research and conventional wisdom would advise against shopping on an empty stomach as hunger is assumed to encourage impulsive choices that typically lead to self-control failure (i.e., favouring short-term gratifications at the expense of long-term goals). Nonetheless, through two studies the current research aims to demonstrate that hungry consumers would not always be disadvantaged when encountering a self-control conflict involving a trade-off choice between a… CONTINUE READING
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