The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites

  title={The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites},
  author={Khalid Al-Diri and Dave J. Hobbs and Rami Qahwaji},
  journal={Int. J. E Bus. Res.},
Business-to-consumer (B2C) e-commerce suffers from consumers’ lack of trust. This may be partly attributable to the lack of face-to-face interpersonal exchanges that provide trust behavior in conventional commerce. It was proposed that initial trust may be built by simulating face-to-face interaction. To test this, an extensive laboratory-based experiment was conducted to assess the initial trust in consumers using four online vendors’ Web sites with a variety of still and video images of… 

The effect of web communities on consumers' initial trust in B2C e‐commerce websites

Purpose - The purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e-vendor

Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions

This paper demonstrates that the utilization of social media features differs according to the monetary and symbolic value of products sold by the e-commerce vendors, and investigates the current adoption of such social-media features by top business-to-consumer (B2C) online retailers.

E-Commerce Web Sites Trust Factors: An Empirical Approach

A novel approach is presented which illustrates an empirical study that successfully identified the key factors for trusted e-commerce web sites.

The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature

A framework that classifies trust-inducing website features according to three broad dimensions, namely visual design, social cue design and content design, is presented, because comparing studies with different empirical set-ups requires conceptual clarity.

An Integrated Model of Individual Web Security Behavior

An integrative model of human factors on decisions involving online security risk is proposed, which will provide a comprehensive view of the impact of the situation and personal factors on trust, perceived security risk and web site functionality from both internal and external perspectives.

Interactive Customer Knowledge Management Systems : a Comparative Evaluation of Users ’ Perception of Trust and Level of Knowledge

This paper aimed at examining the role of various interactive technologies in aiding Electronic Customer Knowledge Management Systems (E-CKMS). The development of E-CKMS encounters several challenges

Why Negative Information is Positive – Increasing Perceived Trustworthiness of Cloud Computing Providers through Risk Communication via Websites

The results of the online experiment show that communicating additional negative information besides positive information increases the perceived integrity of a cloud provider and when communication is framed as stemming from an IT Manager, perceived competence and integrity of the provider may further be increased.

That personal pro fi le image might jeopardize your rental opportunity ! On the relative impact of the seller ' s facial expressions upon buying behavior on Airbnb TM *

Airbnb is an online marketplace for peer-to-peer accommodation rental services. In contrast to traditional rental services, personal profile images, i.e. the sellers' facial images, are present along



Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective

Positive effects of website loyalty on both types of loyalty are found, while revealing positive effects of transactional loyalty on relational loyalty and overall loyalty.

Social impacts of computer-mediated communication on strategic change processes

This case is about a University which adopted and appropriated CMC to support a University-wide consultative process to inform its future strategic directions, and enables examination of (at least) three controversial issues of CMC deployment: equality of access, equality of participation, and democratizing potential.

Evaluating E-Business Leadership and its Link to Firm Performance

  • J. Quan
  • Business
    J. Glob. Inf. Manag.
  • 2008
Using the data on the top 100 e-business leaders compiled by InternetWeek, it is found that while the leaders have superior performance based on most of the profitability measurements, such superiority is not observed when cost measurements are used.

Editorial Preface : International Journal of E-Business Research

One of the most profound developments of the past decade was the emergence of e-business, which has revolutionized the process of business transactions, collaboration, and management of an

Business Web Strategy: Design, Alignment, and Application

[Publisher's Description]: In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create

Challenges for Deploying Web Services-Based E-Business Systems in SMEs

A framework for studying the factors that impact the deployment and use of Web Services technologies is provided and is used to analyze small and medium-sized enterprises (SMEs), as they play a vital role in generating employment opportunity and turnover within many major economies globally.

Process-Oriented Assessment of Web Services

A four-phase methodology is proposed which facilitates the evaluation of the potential use of Web services in e-business systems both from a technical and from a strategic viewpoint and is based on business process models, which are used to frame the adoption and assess their impact on existing business processes.

Encyclopedia of E-Business Development and Management in the Global Economy

Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the

Concept of an agent-based electronic marketplace

The concept of conducting business transactions via the electronic media has been an essential part of many businesses during the last few decades. Currently, the Internet which provides a set of

Agent and Web Service Technologies in Virtual Enterprises

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