The Hierarchical Model of Approach-Avoidance Motivation

@article{Elliot2006TheHM,
  title={The Hierarchical Model of Approach-Avoidance Motivation},
  author={Andrew J. Elliot},
  journal={Motivation and Emotion},
  year={2006},
  volume={30},
  pages={111-116}
}
  • A. Elliot
  • Published 25 July 2006
  • Psychology
  • Motivation and Emotion
Approach motivation is the energization of behavior by, or the direction of behavior toward, positive stimuli (objects, events, possibilities), whereas avoidance motivation is the energization of behavior by, or the direction of behavior away from, negative stimuli (objects, events, possibilities). In this article, I provide a brief overview of this distinction between approach and avoidance motivation. In addition, I provide a brief overview of a model of motivation in which this approach… 
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