The Hidden Crisis in Product-harm Crisis Management

  title={The Hidden Crisis in Product-harm Crisis Management},
  author={George J. Siomkos and Gary Kurzbard},
Introduction One of the most pressing problems faced by business leaders in the midst of a wrenching product-harm crisis is to find rapid solutions for diffusing erosion in market share. The tacit assumption is that quick deployment of countervailing forces tends to curtail significant losses. In trying to develop such measures many executives precipitate a rush to judgement. With a firm reliance on conventional wisdom, often more theoretical than tested in the cauldron of practical experience… CONTINUE READING
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