The Happiness of Giving: the Time-ask Effect

Abstract

and Robin Avnet for their help with data collection, Cassie Mogilner for her insight, and the team at HopeLab for their remarkable organization. 2 This research examines how a focus on time versus money can lead to two distinct mindsets which impact consumers' willingness to donate to charitable causes. The results of three experiments, conducted both in… (More)

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