The Handmade Effect: What's Love Got to Do with It?

@article{Fuchs2015TheHE,
  title={The Handmade Effect: What's Love Got to Do with It?},
  author={Christoph Fuchs and Martin Schreier and Stijn M. J. van Osselaer},
  journal={Journal of Marketing},
  year={2015},
  volume={79},
  pages={110 - 98}
}
Despite the popularity and high quality of machine-made products, handmade products have not disappeared, even in product categories in which machinal production is common. The authors present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-made) affects product attractiveness. Four studies provide evidence for the existence of a positive handmade effect on product attractiveness. This effect is, to an important extent, driven by… 

Figures from this paper

Contained: why it’s better to display some products without a package
TLDR
The negative effects of packaging attenuate when product information or retail signage highlights the product’s connection to nature and are contingent on the importance of product naturalness, which has implications for strategic use of packaging in physical and digital merchandising and sustainability initiatives aimed at reducing packaging.
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION
Manuscript type: Research Article Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone
Lay Concepts of Art, Craft, and Manufacture and the Implications for Sustainable Consumption
An object's creation history plays an important role in how we perceive, value, and interact with that object, and has consequences for policy on sustainable consumption. Here, we propose that
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
Some companies design processed foods to contain aesthetic imperfections such as non-uniformities in shape, color, or texture. Simultaneously, consumers annually discard millions of pounds of
“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality
This article uncovers an important yet overlooked antecedent of brand ethicality that lies beyond the predominant focus on environmental and social actions in the literature: perceived brand
The Handmade Effect: A Model of Conscious Shopping in an Industrialised Economy
  • J. Droege
  • Business, Economics
    Review of Industrial Organization
  • 2021
Although online marketplaces for handmade products persist, little theoretical research has been undertaken to explain why firms choose a handmade strategy. In this paper, I develop a model that can
Tell Me a Story! Antecedents to Purchase of Handloom Products in India
This article intends to evaluate a theoretical model incorporating the constructs; story marketing, a region of origin (ROO) and attitude as antecedents of consumers’ purchase intentions for Indian
The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity
ABSTRACT The present research suggests a new perspective to investigate the downstream effect of the production method on consumer responses. The authors propose that the higher behavioral intentions
Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to
The Self-Creation Effect: Making a Product Supports Its Mindful Consumption and the Consumer's Well-Being
Popular cultural movements such as Slow Food and the Maker Movement emphasize product self-creation―personally creating products, then consuming them, as a core value. We present the first research
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 41 REFERENCES
The "I Designed It Myself" Effect in Mass Customization
TLDR
It is not enough merely to design MC toolkits in such a way that preference fit is maximized and design effort is minimized; to capture the full value of MC, toolk Kits should also elicit “I designed it myself” feelings.
The 'IKEA Effect': When Labor Leads to Love
Built to Love: Creating Products That Captivate Customers
- Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition - Provides a clear method and set of tools to enable companies to develop high
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand
Companies have recently begun to use the Internet to integrate their customers more actively into various phases of the new product development process. One such strategy involves empowering
Art and authenticity: the importance of originals in judgments of value.
TLDR
Assessment of performance and contagion as key factors underlying the value of original artwork are consistent with the conclusion that the discrepancy in value between original artworks and perfect duplicates derives from people's lay theories about the domain of art, rather than from associations with particular kinds of art or certain cases of forgery.
Some antecedents and outcomes of brand love
Survey research is employed to test hypotheses involving brand love, a new marketing construct that assesses satisfied consumers’ passionate emotional attachment to particular brands. Findings
Bolstering and restoring feelings of competence via the IKEA effect
Celebrity Contagion and the Value of Objects
Why do people purchase objects that were once owned by celebrities, such as film stars or politicians, and also by despised individuals, such as serial killers and notorious dictators? The present
The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users
The authors study consumer perceptions of firms that sell products designed by users. In contrast with the traditional design mode, in which professional designers employed by firms handle the design
Incidental Prices and Their Effect on Willingness to Pay
Previous research has explored how both internal and external references prices affect consumer perceptions and consequently the price that consumers are willing to pay for a product or service.
...
1
2
3
4
5
...