The Handmade Effect: What's Love Got to Do with It?

  title={The Handmade Effect: What's Love Got to Do with It?},
  author={Christoph Fuchs and Martin Schreier and Stijn M. J. van Osselaer},
  journal={Journal of Marketing},
  pages={110 - 98}
Despite the popularity and high quality of machine-made products, handmade products have not disappeared, even in product categories in which machinal production is common. The authors present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-made) affects product attractiveness. Four studies provide evidence for the existence of a positive handmade effect on product attractiveness. This effect is, to an important extent, driven by… 

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