The Growth of Campaign Advertising in the United States, 1880–1930

@article{Hirano2022TheGO,
  title={The Growth of Campaign Advertising in the United States, 1880–1930},
  author={Shigeo Hirano and Jaclyn Kaslovsky and Michael P. Olson and James M. Snyder},
  journal={The Journal of Politics},
  year={2022},
  volume={84},
  pages={1482 - 1496}
}
When did candidate-centered campaign advertising take off in the United States, and what accounts for this growth? In this article, we analyze a novel data set of political advertisements in newspapers between 1880 and 1930. We show that there was a sharp increase in candidates’ newspaper advertising beginning around 1910. We exploit the panel structure of these data to investigate the impact of political reforms on advertising. The results suggest that the introduction of the direct primary… 

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