The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities : Are We Putting Sport Consumers at Risk ?

@inproceedings{McKelvey2005TheGI,
  title={The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities : Are We Putting Sport Consumers at Risk ?},
  author={Stephen M. McKelvey},
  year={2005}
}
  • Stephen M. McKelvey
  • Published 2005
Over the past decade, the United States has experienced unprecedented growth in the legalised gambling industry. Because of increased societal and governmental endorsement, legalised gambling has become a widely accepted form of entertainment. Concurrently, US professional sport organisations have begun loosening the internal policies and restrictions that have historically established a firewall between professional sport organisations and legalised gambling entities, resulting in a recent… CONTINUE READING

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