The Ground Game in the 2012 Presidential Election

  title={The Ground Game in the 2012 Presidential Election},
  author={S. Masket and John M. Sides and Lynn Vavreck},
  journal={Political Communication},
  pages={169 - 187}
  • S. Masket, John M. Sides, Lynn Vavreck
  • Published 2016
  • Political Science
  • Political Communication
  • Relatively little research has examined the effects of campaign-led field activity in a competitive election. In this article, we leverage a unique data set containing the location of every Barack Obama and Mitt Romney field office and county-level data on the presidential vote to understand how communication with voters in the field may have affected the outcome of the 2012 presidential election. We find that the presence of Obama field offices was associated with greater Obama vote share at… CONTINUE READING
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