The Great Indian Television Soap Opera

@article{Jaggi2011TheGI,
  title={The Great Indian Television Soap Opera},
  author={R. Jaggi},
  journal={Media Asia},
  year={2011},
  volume={38},
  pages={140 - 145}
}
abstract Fiction has been a popular genre on Indian television. From the era of a single national broadcaster to the time when a plethora of General Entertainment Channels (GECs) has crowded the Indian tele-screen, fictional programming has seen an exponential ascent. TV serials have become one of the most popular offerings. In the age when narrowcasting seems to be taking broadcasting head on, the genre of television serials however seems unperturbed. TV serials have also weaved socio-cultural… Expand
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