The Good, the Bad, and the Successful – How Corporate Social Responsibility Leads to Competitive Advantage and Organizational Transformation

@inproceedings{Martinuzzi2013TheGT,
  title={The Good, the Bad, and the Successful – How Corporate Social Responsibility Leads to Competitive Advantage and Organizational Transformation},
  author={Andre Martinuzzi and Barbara Krumay},
  year={2013}
}
AbstractThis paper presents a referential stage model for corporate social responsibility (CSR) implementation by linking CSR to four business operations: project management, quality management, strategic management and organizational learning. Companies try to cope with societal demands by integrating them into these business operations: (1) integrating societal demands into project management by initiating a project in an area that is perceived as ‘good’; (2) avoid ‘bad things’ by applying… CONTINUE READING

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