The Future Is Here

  title={The Future Is Here},
  author={Jimmy Maher},
  journal={Journal of Advertising Research},
  pages={i - i}
  • J. Maher
  • Published 1 March 2015
  • Art
  • Journal of Advertising Research
Long ago, in 1985, personal computers came in two general categories: the friendly, childish game machine used for fun (exemplified by Atari and Commodore products); and the boring, beige adult box used for business (exemplified by products from IBM). The game machines became fascinating technical and artistic platforms that were of limited real-world utility. The IBM products were all utility, with little emphasis on aesthetics and no emphasis on fun. Into this bifurcated computing environment…