The Frequency of Unhealthy Food Advertising on Mainland Chinese Television (TV) and Children and Adolescents’ Risk of Exposure to Them

Abstract

OBJECTIVE To conduct an analysis of the frequency of unhealthy food advertising on mainland Chinese television (TV) and children and adolescents' risk of exposure to them. METHODS The frequencies of all types of advertisements (ads) on forty TV channels in mainland China, the exact ad broadcast times, and the name and brand of all snacks and western fast… (More)
DOI: 10.1371/journal.pone.0128746

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Cite this paper

@inproceedings{Zhou2015TheFO, title={The Frequency of Unhealthy Food Advertising on Mainland Chinese Television (TV) and Children and Adolescents’ Risk of Exposure to Them}, author={Zhenghua Zhou and Qinqin Diao and Nan Shao and Youke Liang and Li Lin and Yan Lei and Lingmei Zheng and George-John E Nychas}, booktitle={PloS one}, year={2015} }