The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers
@inproceedings{Niemand2015TheFE, title={The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers}, author={Thomas Niemand and S. Tischer and Tina Fritzsche and S. Kraus}, booktitle={ICIS}, year={2015} }
Continuous evolution of digital technology not only changes the way people communicate, it also fundamentally alters how companies generate revenue. [...] Key Result Consequently, decision-making variables (value, intention, and willingness to pay) favor the free versions. Implications for practice and research are provided building upon these results.Expand Abstract
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