Corpus ID: 23642817

The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers

@inproceedings{Niemand2015TheFE,
  title={The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers},
  author={Thomas Niemand and S. Tischer and Tina Fritzsche and S. Kraus},
  booktitle={ICIS},
  year={2015}
}

Thomas Niemand, S. Tischer, +1 author S. Kraus

Published in ICIS 2015

Business, Computer Science

Continuous evolution of digital technology not only changes the way people communicate, it also fundamentally alters how companies generate revenue. [...] Key Result Consequently, decision-making variables (value, intention, and willingness to pay) favor the free versions. Implications for practice and research are provided building upon these results.Expand Abstract

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