The Formation of Opportunity Beliefs: Overcoming Ignorance and Reducing Doubt

@article{Shepherd2007TheFO,
  title={The Formation of Opportunity Beliefs: Overcoming Ignorance and Reducing Doubt},
  author={Dean A. Shepherd and Jeffery S. McMullen and P. Devereaux Jennings},
  journal={Indiana University Kelley School of Business Research Paper Series},
  year={2007}
}
Although (opportunity) beliefs are becoming increasingly recognized as fundamental to understanding entrepreneurial cognition and strategic action, little is understood about the mechanisms that are responsible for the formation and evolution of these beliefs. Introducing the mechanisms of gists, matching, and updating from philosophy's and psychology's coherence theory, we propose a theoretical framework to explain how third-person opportunity beliefs (beliefs that one has recognized an… Expand
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