The Foreign-Language Effect

  title={The Foreign-Language Effect},
  author={B. Keysar and Sayuri Hayakawa and S. An},
  journal={Psychological Science},
  pages={661 - 668}
  • B. Keysar, Sayuri Hayakawa, S. An
  • Published 2012
  • Medicine, Psychology
  • Psychological Science
  • Would you make the same decisions in a foreign language as you would in your native tongue? It may be intuitive that people would make the same choices regardless of the language they are using, or that the difficulty of using a foreign language would make decisions less systematic. We discovered, however, that the opposite is true: Using a foreign language reduces decision-making biases. Four experiments show that the framing effect disappears when choices are presented in a foreign tongue… CONTINUE READING

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