The Fluency Amplification Model: fluent stimuli show more intense but not evidently more positive evaluations.

@article{Albrecht2014TheFA,
  title={The Fluency Amplification Model: fluent stimuli show more intense but not evidently more positive evaluations.},
  author={Sabine Albrecht and Claus-Christian Carbon},
  journal={Acta psychologica},
  year={2014},
  volume={148},
  pages={195-203}
}
Processing fluency plays a large role in forming judgments, as research repeatedly shows. According to the Hedonic Fluency Model, more fluently processed stimuli are rated more affectively positive than less fluently processed stimuli. Most research documenting such findings uses neutral or positive stimuli with low complexity, thus any potential impact of initial stimulus valence cannot be tested. In the present study, 60 IAPS stimuli ranging from very negative to very positive valence were… CONTINUE READING

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