The Fashion System

@inproceedings{Barthes1983TheFS,
  title={The Fashion System},
  author={Roland Barthes and Matthew Ward and Richard Howard},
  year={1983}
}
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced… 
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