The Fair Trade Movement: Parameters, Issues and Future Research

  title={The Fair Trade Movement: Parameters, Issues and Future Research},
  author={Geoff Moore},
  journal={Journal of Business Ethics},
  • G. Moore
  • Published 1 August 2004
  • Business
  • Journal of Business Ethics
Although Fair Trade has been in existence for more than 40 years, discussion in the business and business ethics literature of this unique trading and campaigning movement between Southern producers and Northern buyers and consumers has been limited. This paper seeks to redress this deficit by providing a description of the characteristics of Fair Trade, including definitional issues, market size and segmentation and the key organizations. It discusses Fair Trade from Southern producer and… 

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