The Fair Trade Movement: Parameters, Issues and Future Research

  title={The Fair Trade Movement: Parameters, Issues and Future Research},
  author={G. Moore},
  journal={Journal of Business Ethics},
  • G. Moore
  • Published 2004
  • Economics
  • Journal of Business Ethics
  • Although Fair Trade has been in existence for more than 40 years, discussion in the business and business ethics literature of this unique trading and campaigning movement between Southern producers and Northern buyers and consumers has been limited. This paper seeks to redress this deficit by providing a description of the characteristics of Fair Trade, including definitional issues, market size and segmentation and the key organizations. It discusses Fair Trade from Southern producer and… CONTINUE READING
    353 Citations
    Microtrade and the Fair Trade Movement
    The Fair Trade movement: an economic perspective
    • 4
    • PDF
    Where now for fair trade?
    • 100
    • PDF
    The mainstreaming of Fair Trade: a macromarketing perspective
    • 76
    • Highly Influenced
    • PDF
    Fair Trade: Towards an Economics of Virtue
    • 71
    The effects of Fair Trade when productivity differences matter
    • 3


    Strategic Options in Fair Trade Retailing
    • 216
    • Highly Influential
    How Fair is Fair Trade?
    • 104
    • PDF
    Fair trade: quality, market and conventions
    • 488
    • PDF
    Fighting the Tide: Alternative Trade Organizations in the Era of Global Free Trade
    • 185
    Creating market opportunities for small enterprises: experiences of the fair trade movement
    • 101
    • PDF
    Social Responsibility in the Global Market: Fair Trade of Cultural Products
    • 172
    • PDF
    Fair Trade and Standard Setting
    • 3
    Fair Trade Performance in a Competitive Market
    • 31
    • Highly Influential
    Ethical Consumerism: The Case Of “Fairly–Traded” Coffee
    • 140
    Consumer/Producer Links in Fair Trade Coffee Networks
    • 453
    • Highly Influential