Corpus ID: 38264620

The Factors Affecting Cross-border E-commerce Development of SMEs - An Empirical Study

@inproceedings{Yang2014TheFA,
  title={The Factors Affecting Cross-border E-commerce Development of SMEs - An Empirical Study},
  author={Jianzheng Yang and Nachuan Yang and Lifan Yang},
  booktitle={WHICEB},
  year={2014}
}
Recently, there are two mainly methods for SMEs operating cross-border e-commerce in China. One is online store of firms via the cross-border third party platform. The other is the online store of firms built by themselves for export markets expansion. Based on the analysis of cross-border e-commerce process, we explore four factors which may affect the mode selection of cross-border e-commerce of SMEs, namely E-marketing, electronic payment, electronic customs and international logistics. For… Expand
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