The Experience Economy

@inproceedings{Pine1999TheEE,
  title={The Experience Economy},
  author={B. Joseph Pine and James H. Gilmore},
  year={1999}
}
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more… 
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TLDR
This article adopts Gilmore and Pine's view that the economic value of the experience economy lies in co-producing the staging experiences via customer participation and connection and suggests that current technologies and the growth of the Internet have both enabled and strengthened the opportunities for experience-oriented offerings beyond limitations of time and place.
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