The Experience Economy

  title={The Experience Economy},
  author={B. J. Pine and J. H. Gilmore},
  • B. J. Pine, J. H. Gilmore
  • Published 1999
  • Engineering
  • In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more… CONTINUE READING
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