The Evolving Customer Experience Management Landscape : A Case Study on the Paper Machine Companies

@inproceedings{Mohajeri2017TheEC,
  title={The Evolving Customer Experience Management Landscape : A Case Study on the Paper Machine Companies},
  author={Babak Mohajeri and Sen Bao and I TimoNyberg},
  year={2017}
}
Customer experience is increasingly the differentiator between successful companies and those who struggle. Currently, customer experiences become more dynamic; and they advance with each interaction between the company and a customer. Every customer conversation and any effort to evolve these conversations would be beneficial and should ultimately result… CONTINUE READING