The European WINE in MODERATION Movement: an Example of a Successful National Implementation

@inproceedings{Fradera2011TheEW,
  title={The European WINE in MODERATION Movement: an Example of a Successful National Implementation},
  author={Ursula Fradera and Claudia Stein-Hammer and Jose Ramon Gomez Fernandez and Aurora Abad and George Sandeman},
  year={2011}
}
  • Ursula Fradera, Claudia Stein-Hammer, +2 authors George Sandeman
  • Published 2011
  • Chemistry
  • Moderate wine consumption is compatible with a healthy lifestyle and can provide enjoyment and health benefits for many wine drinkers. A minority of consumers, however, misuses alcoholic beverages in a way that is associated with serious harm. The WINE in MODERATION (WIM) program aims to promote a responsible wine drinking pattern and is the wine sector's commitment to the EU Strategy to reduce alcohol related harm. With the German example, a national implementation as well as the interim… CONTINUE READING

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