The Estimation of Mixture Customer Interpurchase Length

  title={The Estimation of Mixture Customer Interpurchase Length},
  author={Hui-Hsin Huang},
  journal={2011 Fifth International Conference on Genetic and Evolutionary Computing},
This research provides a customer interpurchase model for a wide application in marketing management. In this model, the author proposes the multi-interpurchase periodes as mixture exponential distribution and the proportion of different type interpurchases ¡§P¡¨ is followed Dirichlet prior distribution which is based on Bayesian Theory. This model can descript mixture heterogeneous customer segments. In this topic, the customers are belongs to different groups but their interpurchase data are… CONTINUE READING