The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe?

@article{Baldi2002TheEW,
  title={The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe?},
  author={Stefan Baldi and Heike Pyu-Pyu Thaung},
  journal={Electronic Markets},
  year={2002},
  volume={12},
  pages={6-13}
}