The Endowed Progress Effect: How Artificial Advancement Increases Effort

@inproceedings{Nunes2006TheEP,
  title={The Endowed Progress Effect: How Artificial Advancement Increases Effort},
  author={Joseph C. Nunes and X. Dr{\`e}ze},
  year={2006}
}
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion and decreases completion time. The effect appears… Expand
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