The End of Mass Communication?

@article{Chaffee2001TheEO,
  title={The End of Mass Communication?},
  author={S. Chaffee and Miriam J. Metzger},
  journal={Mass Communication and Society},
  year={2001},
  volume={4},
  pages={365 - 379}
}
(2001). The End of Mass Communication? Mass Communication and Society: Vol. 4, No. 4, pp. 365-379. 
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