The Employer Branding and Employee Performance

  title={The Employer Branding and Employee Performance},
  author={Huang Xia and Liu Yang},
  journal={2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering},
  • Huang Xia, Liu Yang
  • Published 2010 in
    2010 3rd International Conference on Information…
Employer brand is a new competitive strategy of human resource management. It is so popular among practitioners, and relatively lacking of academic research on this topic raises interesting of management scholars. This article presents a definition of employer branding from a comprehensive perspective and argues that the employer brand comes from the benefits provided by employment and makes company different as an employer. The article discusses the relationship between employer branding and… CONTINUE READING