The Emerging Internet Retailing Market as a Nested Diffusion Process Ed Jimeniz University of Illinois And


In this essay we analyze the diffusion of internet and on-line retailing within the standard framework of diffusion to heterogeneous consumers. We show that many conditions favor the diffusion of internet retailing in the short run, but not in the long run. We argue that the standard framework needs to account for the “nested” diffusion process. That is… (More)


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