The Emergence of a Standards Market: Multiplicity of Sustainability Standards in the Global Coffee Industry

  title={The Emergence of a Standards Market: Multiplicity of Sustainability Standards in the Global Coffee Industry},
  author={Juliane Reinecke and S. Manning and Oliver von Hagen},
  journal={Organization Studies},
  pages={791 - 814}
The growing number of voluntary standards for governing transnational arenas is presenting standards organizations with a problem. While claiming that they are pursuing shared, overarching objectives, at the same time they are promoting their own respective standards that are increasingly similar. By developing the notion of ‘standards markets’, this paper examines this tension and studies how different social movement and industry-driven standards organizations compete as well as collaborate… Expand
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