The Embodiment of Success and Failure as Forward versus Backward Movements

@inproceedings{Robinson2015TheEO,
  title={The Embodiment of Success and Failure as Forward versus Backward Movements},
  author={Michael D. Robinson and Adam K. Fetterman},
  booktitle={PloS one},
  year={2015}
}
People often speak of success (e.g., "advance") and failure (e.g., "setback") as if they were forward versus backward movements through space. Two experiments sought to examine whether grounded associations of this type influence motor behavior. In Experiment 1, participants categorized success versus failure words by moving a joystick forward or backward. Failure categorizations were faster when moving backward, whereas success categorizations were faster when moving forward. Experiment 2… CONTINUE READING

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