The Elevator Effect

@article{Smith2016TheEE,
  title={The Elevator Effect},
  author={Jacob Smith and Neil Weinberg},
  journal={American Politics Research},
  year={2016},
  volume={44},
  pages={496 - 522}
}
This article examines the extent to which advertising outside of an explicit campaign environment has the potential to benefit the electoral fortunes of incumbent politicians. We make use of a novel case of non-campaign advertising, that of North Carolina Secretary of Labor Cherie Berry (R-NC), who has initiated the practice of having her picture and name displayed prominently on official inspection placards inside all North Carolina elevators. We extend Mayhew’s theory of advertising to a non… Expand

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