Corpus ID: 32910176

The Efficacy of fragrance use for enhancing the slot machine gaming experience of casino patrons

@inproceedings{Hancock2009TheEO,
  title={The Efficacy of fragrance use for enhancing the slot machine gaming experience of casino patrons},
  author={G. Hancock},
  year={2009}
}
................................................................................................................... iii ADKNOWLEDGEMENTS ............................................................................................ iv LIST OF TABLES.......................................................................................................... vii LIST OF FIGURES ....................................................................................................... viii CHAPTER 
digitalscholarship.unlv.edu
2 Citations
Highly Influential Citations
1
Background Citations
2
Methods Citations
1

Figures and Tables from this paper

2 Citations

Citation Type

Citation Type

Cosmetic Scents by Visual and Olfactory Senses versus Purchase Intention
While scent is generally considered the more important factor determining consumers’ choice of cosmetics, the first impression gained by a potential purchaser is the sight of the packaging design.… Expand
The effect of olfactory sensory cues on economic decision making
Several studies show that sensory cues influence consumer decision making processes. While scent is a key component of a market's physical environment, it has received far less attention in the… Expand

References

SHOWING 1-10 OF 60 REFERENCES
The psychological effects of music: Implications for hotel firms
If used properly, music can be a useful tool employed by hoteliers. This article synthesizes most, if not all, of the recent and seminal work from a variety of disciplines to outline the positive… Expand
Effects of ambient odors on slot‐machine usage in a las vegas casino
Studies have shown that ambient aromas impact on consumers' behavior. To further investigate such effects, for one weekend, two slot-machine areas in a Las Vegas casino were odorized, each with a… Expand
The Determinants and Effects of Slot Servicescape Satisfaction in a Las Vegas Hotel Casino
Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales… Expand
The impact of experiential consumption cognitions and emotions on behavioral intentions
Purpose – The purpose of this paper is to examine cognitive and affective antecedents and consequences of satisfaction in the context of hedonic services.Design/methodology/approach – Two studies… Expand
Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior
Abstract Retailers have long understood the importance of store environment in enhancing the shopping experience, and past research has examined the main effects of many pleasant ambient stimuli such… Expand
Driving sales through shoppers' sense of sound, sight, smell and touch
Purpose – The purpose of this paper is to explain how sensory stimuli can influence environments, improve the shopper experience and change the nature of behaviour in ways beyond our… Expand
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how… Expand
Gaming Customer Satisfaction: An Exploratory Study
With competition in the gaming industry intensifying, customer satisfaction may hold the key to the long-term fi nancial success of a casino. The primary goal of this explora tory study was to… Expand
The Sweet Smell of... Helping: Effects of Pleasant Ambient Fragrance on Prosocial Behavior in Shopping Malls
In a preliminary study, passersby in a large shopping mall were significantly more likely to help a same-sex accomplice (by retrieving a dropped pen or providing change for a dollar) when these… Expand
The Importance of Servicescapes in Leisure Service Settings
Services marketing research has largely focussed on measuring service quality and satisfaction associated with the primary service itself, with little attention given to the effect of the physical… Expand
...
1
2
3
4
5
...