The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept
@article{BehmMorawitz2009TheEO, title={The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept}, author={Elizabeth Behm-Morawitz and Dana Mastro}, journal={Sex Roles}, year={2009}, volume={61}, pages={808-823} }
The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept in emerging adults. Bussey and Bandura’s (1999) social cognitive theory of gender development and differentiation was used to explicate this relationship. Undergraduate students (N = 328) at a large U.S. Southwestern university participated in the study. Students were randomly assigned to play a “sexualized… CONTINUE READING
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