The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

  title={The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept},
  author={Elizabeth Behm-Morawitz and Dana E. Mastro},
  journal={Sex Roles},
The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept in emerging adults. Bussey and Bandura’s (1999) social cognitive theory of gender development and differentiation was used to explicate this relationship. Undergraduate students (N = 328) at a large U.S. Southwestern university participated in the study. Students were randomly assigned to play a “sexualized… Expand
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