• DOI:10.1007/S11199-009-9683-8
Corpus ID: 146385940

The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

@article{BehmMorawitz2009TheEO,
  title={The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept},
  author={Elizabeth Behm-Morawitz and Dana Mastro},
  journal={Sex Roles},
  year={2009},
  volume={61},
  pages={808-823}
}

Elizabeth Behm-Morawitz, Dana Mastro

Published 2009

Psychology

Sex Roles

The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept in emerging adults. Bussey and Bandura’s (1999) social cognitive theory of gender development and differentiation was used to explicate this relationship. Undergraduate students (N = 328) at a large U.S. Southwestern university participated in the study. Students were randomly assigned to play a “sexualized… CONTINUE READING

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