The Effects of Time Constraints on Consumers' Judgments of Prices and Products

  title={The Effects of Time Constraints on Consumers' Judgments of Prices and Products},
  author={Rajneesh Suri and Kent Bourdon Monroe},
  journal={Journal of Consumer Research},
This article examines how time constraints influence consumers' product evaluations over different levels of price information. To understand the effects of time constraints (time pressure), a conceptual framework incorporating both the motivational and the resource effects of time constraints on consumers' information processing is developed. Using price as the attribute information to be evaluated, specific hypotheses about the effects of time constraints on the relationship between price and… 

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