The Effects of Problem Structure and Team Diversity on Brainstorming Effectiveness

@article{Kavadias2009TheEO,
  title={The Effects of Problem Structure and Team Diversity on Brainstorming Effectiveness},
  author={Stylianos Kavadias and Svenja C. Sommer},
  journal={Management Science},
  year={2009},
  volume={55},
  pages={1899-1913}
}
Idea generation at IDEO " Brainstorming at IDEO is part art, part science. The rules are stenciled on the walls: Be Visual. Defer judgment. Encourage Wild Ideas. Build on the Ideas of Others. Go for Quantity. One Conversation at a Time. Stay Focused on the Topic. " " Brainstorming is not just a good idea but an inexhaustible source of inspiration and fresh… CONTINUE READING